Maison IV – Privacy Policy
Effective Date: 30 November 2025
Website: https://maison-iv.fr
Data Controller: Maison IV (hereinafter “Maison IV”, “we”, “us”, “our”)
1. Preamble
Maison IV attaches the highest importance to the protection, confidentiality, and security of your personal data. Whether in the context of our products, customer service, online boutique, events, digital applications, or social-media interactions, we are committed to offering personalised services while fully respecting your privacy and your individual choices.
This document constitutes our Privacy Policy (the “Policy”). Its purpose is to provide you with clear, transparent, and comprehensive information regarding:
– the personal data we collect directly or indirectly;
– how and why we process your data;
– the conditions under which your data may be transferred to third parties;
– the options and rights available to you to control your personal information;
– the measures taken to ensure its protection and compliance with applicable regulations, including Regulation (EU) 2016/679 (“GDPR”).
By navigating on maison-iv.fr, creating an account, purchasing products, subscribing to our newsletter, or interacting with us in any other form, you acknowledge that you have read and understood this Privacy Policy.
2. Who We Are
Maison IV is the data controller within the meaning of Article 24 of the GDPR, responsible for processing your personal data for the purposes set out in this Policy.
Maison IV
SAS with a capital of XXXX EUR
SIRET:
Full address – 75005 PARIS
Legal Representative: Emilien Assouline
“Maison IV” includes the affiliated entities, business units, and partners with which you may interact when purchasing products or engaging with the brand.
3. What Date Do We Collect?
A “personal data” means any information relating to an identified or identifiable natural person. Such information may include your name, contact details, date of birth, preferences, purchase history, and more.
3.1. Data You Provide Directly
You may provide data to us when:
you create an online account;
you purchase products in our boutiques or online;
you subscribe to our newsletters;
you participate in our events, tastings, or promotional activities;
you contact our customer service;
you use our digital platforms (website, mobile, applications).
Depending on your interactions, this may include:
your identity (first name, last name, title, gender);
your contact details (address, e-mail, telephone number);
billing and delivery information;
order history and purchase preferences;
dietary preferences or product preferences;
payment-related data (type of payment, partial card details);
communications you send to us (messages, reviews, requests, comments).
Some of this information is necessary for us to process your request or fulfil your order. Without it, your request may be delayed or impossible to complete.
We invite you to update your information regularly and to share only what is strictly required, excluding any sensitive data (political opinions, religious beliefs, health data, sexual orientation, race or ethnicity).
3.2 Data Collected Indirectly
When you browse our digital platforms, we may collect data such as:
IP address;
browser type and device model;
operating system;
navigation data (pages viewed, time spent).
These are collected through cookies or similar technologies.
Please refer to our Cookie Policy for more details.
3.3 Data Collected via Third Parties
In certain cases (e.g., gift orders, purchase on behalf of another person), we may receive information about you from third parties.
The person providing such data must ensure they are authorised to share it and must inform you of this Privacy Policy.
4. How Do We Use Your Data?
Depending on your interactions with Maison IV, your data may be used for the following purposes:
processing and managing your orders;
managing bookings, subscriptions, and memberships;
personalising your customer experience;
processing your requests or interactions with customer service;
managing our website and digital applications;
improving our products, services, and brand reputation;
securing online payments and preventing fraud;
sending newsletters or marketing communications;
personalising advertising and product recommendations;
analysing performance of our brand, website, and campaigns.
We may also use profiling techniques or automated decision-making in limited cases to personalise content.
In accordance with Article 22 GDPR, you may request human intervention, express your point of view, or contest a decision.
Legal Basis for Processing
Depending on the context, the processing of your data may be based on:
your explicit consent (subscriptions, cookies, personalised offers);
the performance of a contract (order processing, account management);
our legal obligations (fraud prevention, accounting obligations);
our legitimate interest (service improvement, customer satisfaction, brand security).
5. How Long Do We Retain Your Data?
The retention period varies depending on the purpose:
Customers: 5 years from the date of last interaction or purchase.
Prospects (newsletter subscribers without purchase): 3 years from data collection or last interaction.
After these periods, your data is deleted or anonymised unless a longer retention is required by law (e.g., accounting records, fraud prevention).
6. Who Can Access Your Data
Your data is accessible only to authorised Maison IV personnel and trusted service providers strictly on a need-to-know basis.
We do not sell your data to third parties.
We may share data with:
Maison IV internal entities for unified customer experience;
service providers handling delivery, payment, customer service, hosting, security, or analytics;
public authorities when required by law;
partners assisting us in marketing, advertising, or customer profiling, always without direct identification when possible.
Our partners may have their own privacy policies (e.g., payment providers, logistics platforms, advertising networks).
7. How Do We Protect Your Data?
Maison IV applies strict technical and organisational measures to prevent loss, alteration, destruction, or unauthorised access to your data.
All our partners are contractually required to provide a similar level of protection.
Security measures are regularly updated to address evolving risks.
8. International Data Transfers
Your data may be transferred or stored outside your country of residence.
In such cases, Maison IV ensures adequate protection through:
Standard Contractual Clauses approved by the European Commission;
Data Transfer Agreements with our service providers;
equivalent safeguards required by GDPR.
9. Your Rights Under GDPR
You have the following rights, subject to legal requirements:
Right to information
Right of access (Article 15 GDPR)
Right to rectification (Article 16 GDPR)
Right to erasure – “right to be forgotten” (Article 17 GDPR)
Right to object to processing or marketing communications
Right to withdraw consent at any time
Right to data portability (Article 20 GDPR)
Right to restrict processing
Right to define post-mortem instructions under French law
Maison IV does not knowingly collect data from individuals under 18.
If such data is collected in error, we will delete it immediately.
10. How to Contact Us
For any question, request, or to exercise your rights, you may contact us at:
Maison IV – Data Protection Officer
Email: contact@maison-iv.fr
Postal Address: [Insert headquarters address]
You may also lodge a complaint with the CNIL (France’s Data Protection Authority):
CNIL – 3 Place de Fontenoy, TSA 80715, 75334 Paris Cedex 07
Website: www.cnil.fr
Tel: +33 1 53 73 22 22